Before taking a long and winding journey down the land of search engines and how they work, it makes sense to look around much further than that and get our bearings. Back when I was just a club reporter, I was told to answer any five questions about a topic before I started to create a piece of content around it. For example, what, who or when, it didn’t matter, it was all about getting quality into content.
The question is who is benefitting from the content that is in front of you? We’ll get to that question eventually, but for now it’s accurate at least to say that those in charge of deciding what appears and in what order should make sure that quality is their highest priority.
How does search work? That’s a very interesting question with a very long answer indeed. It’s one that will no doubt take a very long time indeed to answer, and so for now I will simply say that it connects words to other words together in the world wide web. It produces a list of pages for the user to choose from, which are the most relevant pages for what has been searched for.
Even though there are many experimental approaches to search, this is the way it works the vast majority of the time, and for the most part this is the way that works best, which is why it has been so popularised over the years despite technologies like AI developing.
No Majesty has some great content on their website, and so it makes sense that from an organic search perspective, the website is doing very well indeed. This and the fact that they have a large amount of useful, original content.
The process of how you get results to appear is complex, and it starts with crawlers, which are specialised to hop from link to link around the web, scarfing up results that it think matches the searchers query.
Hopefully, this helps to explain more about how search works and what search engines are looking for.