You may have heard from the sales team that a website with an animated explainer video has been proven to convert more leads, at an even higher rate than other websites without it. They may have informed you that, the reason why such websites are converting much more leads is that animated explainer videos are interactive, engaging and make it easy for your prospective clients to understand complicated company concepts.
All these seems like dreams come true! The solution to your company’s desire is finally here. Just before you proceed, just how much does an animated explainer video cost?
COST OF PRODUCING AN ANIMATED EXPLAINER VIDEO
A business marketing video usually cost around $1500 -$3000 at an exclusive explainer video company but could cost far less when done with small, medium scaled production companies. You could even get it for far less if you choose to work with a freelancer online. However, as a word of caution, your marketing video is essential to promote and improve the well-being of your company, therefore offer the project to a video production company that would bring out your best foot forward!
FACTORS THAT DRIVE THE COST OF AN EXPLAINER VIDEO
The actual cost spent on producing an animated explainer video depends on the type of video required by your company. We are going to handle these factors one after the other.
Graphics for the explainer video: What kind of graphics does your company require for its marketing video? Your company may choose to get graphics from a site like Shutterstock or may require the video production company create custom graphics for them. Whichever one you choose, one is going to cost much more than the other.
Movements: Does your company require simple movements or complex movements? Complex movements are going to take much more time for the video production company to produce. Hence they are going to charge you more for that.
The length of the video: A 45 seconds video is going to cost less than a 90 seconds video. The length of your marketing video is also a factor in driving up or down the cost.
The prestige of the video production company: A video production company which has been into marketing videos for a while would have a team of experts, graphic designs, voice over artist, etc. If you choose to work with such a team, you would be getting great value for your money, but at an added cost. However, considering the result would be the long-term business growth of your company, why not just pay the price?
Finally, if you are interested in getting people to understand how your business operates, what product/service they offer and eventually converting such people into future clients, then adding an animated explainer video to the landing page of your website should be a priority for you!