The adblocking problem for web publishers is about to be solved. By now it’s clear that the ad-supported web that allows advertisers to promote their products or services on publisher sites has failed. Visitors suffer from banner blindness making non-intrusive ads basically worthless, so the only solution right now is to distract people in such a way that a normal browsing experience becomes impossible.
This is why adblockers exist and why people block ads. It’s a self-perpetuating problem that can not be solved by the ad agencies because they are the ones that created the problem in the first place.
Adzbuzz presents the only possible solution to this problem, and that is to centralize advertising, to make people aware that this is the place to go when they are ready to make a purchasing decision and to distribute the revenue generated from this platform to compensate the publishers, who are currently losing billions of dollars because they are stuck with a failed business model.
It’s time for all publishers to consciously realize that nobody visits news sites in order to buy something. This business model makes no sense what so ever in the first place, so what is happening is a natural evolution.
Adzbuzz Ublock will give the final push to make the entire outdated ad-supported web collapse and replace it by something no other adblocker is managing to achieve:
Restoring the bond between advertisers, publishers and website visitors.