Just imagining what the future holds for television is enough to give TV enthusiasts overwhelming excitement. Most people enjoy watching their favorite television programs as a way of relaxing after a long day at work. It’s a reality that the 21st century is witnessing a revolution in television designs and advancement. In modern World of entertainment all aspects regarding to television watching are evolving very fast. The market is becoming more competitive every day.
What does really influence the future of television?
1. Technology
TV manufacturing and producing giants are aware of the advancement of modern technology. As a result, each of them is craving for a piece of market share. This craving has contributed significantly towards the conversion of analogue TV to digital format.
The Internet has had a crucial role in influencing television development. Many players in the industry are embracing the modern technology. As a result, viewers can watch their football matches, soap operas or news online via internet enabled devices such as Smart TVs and IPTV set-top boxes. Another fact is that millions of people are addicted to the Internet. They eventually turn to digital TV such as IPTV where they can enjoy a huge amount of video applications. Digital TV allows users to enjoy uninterrupted streaming. Technology has made it possible for television fanatics to pause or rewind live broadcastings as well as enjoy VOD without buffering. This explains why the Internet is crowded with searches on IPTV as many try to move along with the latest trend.
TV manufacturers come up with flat screens, LCDs, LEDs and digital television. The more advanced is the technology the higher is the definition.
Set-top boxes manufacturers are also keeping pace with TV manufacturers. They present more and more advanced models. In closest future hybrid and 4K set-top boxes will be extremely popular on the market.
2. Consumer behavior
Consumers have an undeniable influence on the market share. They are driving the future of TV from all dimensions. They have a big appetite for high quality and high definition television as well as high quality and high definition content.
We also have people who find it convenient to have television sets in places such as the kitchen, bedroom, guest rooms and even bathrooms. Some want to watch sports related television, News only, music and movies broadcasting television. Many providers have met this demand and offered special canal packages to their subscribers. In future TV will become even more personalized.
3. Competition
The development in modern television has been attributed to the stiff competition witnessed in the market today. All players are trying to outshine each other. Broadcasting networks are all propelled towards attracting the largest number of viewers. The emergence of IPTV has illustrated the highest levels of competition in the World of entertainment.
Cable television has its limitations as compared to IPTV but there are cable networked giants who have managed to stay relevant in the media industry. To remain on their positions cable networks are paying millions of dollars to networks for transmission rights for their content. An example is the recent deal between Time Warner and CBS.
Content marketing has also become very competitive with each investor working towards improving their rankings in the entertainment market. Many players have been forced to go back in their drawing board to come up with new ways of marketing themselves. In reality IPTV is the latest trend in the market and everyone wants to place their advertisements with them.
The stakeholders in TV sets manufacturing are not being left in terms of competition. Giant companies like Samsung, Sony, LG, and Phillips among others want a share of the market. Each of them tries to outsmart the others by producing models that have more advanced features to seduce customers. Of course, more advanced television comes at a high price as compared to traditional models. As a result, low standard TV models are streaming in our markets from small companies whose main focus is on profits rather than on quality.
Intense competition is also witnessed among Set-top boxes manufacturers. Cisco, Infomir, Technicolor, Broadcom, Huawei and a few more companies are now the main industry stakeholders. In future their market share will be determined by how fast they react on technology and content trends changes.
Conclusion
It is not hard to see why investing in IPTV has more benefits as compared to cable companies. They meet all the consumers’ expectations in terms of technology, quality, definition, convenience, performance, flexibility among others. If you want to look through the recent models of high-performance Set-top boxes click here.
